Writing engaging and interesting Instagram posts can be really hard. Try to make your captions as great as your pictures. This shall make the post an engaging one and improve the chances of getting more likes and comments. Nowadays, every single Instagram user wishes to see the number of followers increase. For the same, you have to post interesting posts with catchy captions. Also, the captions should be such that it alone can compel your audience to swipe your pictures and wait for some time to check your post. Along with captions, If you wish to put hashtags, make sure that put the right one that can drive in more attention for the post.

Writing captions can be challenging. Along with this, it might be daunting to know whether to add emojis or hashtags along with captions or not. To get more likes and shares on your Instagram posts, you have to brainstorm the caption so that it stands out from the rest and catches the attention of the majority.

How Good are Instagram Captions Important?

The present era of social networking is driven by selfie, and Instagram users are trying it hard to click a good selfie for posting it. But it is important that the selfie should have a good caption that makes the overall post an engaging one. It’s the caption that would ultimately decide whether other users would like it, comment on it, or share the post. Therefore, you can try the following tricks that shall help you create the best Instagram caption. Read on to know about interesting tips that can help you write good Instagram captions.


Hone your skills by preparing several draft copies

Never make the mistake of uploading your first copy of the Instagram post. Instead of thinking of changing your post once uploaded, It is better to draft several copies of posts before you finally upload. This way, you can hone your skills of creating innovative and unique posts. By drafting, you also get the option to brainstorm and find out the best-suited caption for your picture. So, never rush with the process. Depending on your post, you have to consider whether you wish to include chronology or not. Before you finally upload the post, make a list of items you wish to mention in the post. They shall prevent any regret once the post has been uploaded and you have started to get likes and comments on it.

Know the Importance of Including a Call-to-Action:

To improve the potential of an Instagram post, you should include some call-to-action. This indicates that you should incorporate some action verbs in your post. It would actually ask your viewers to do something after they come across the post. According to research, it is seen that appropriate verbs have the potential to generate shares for your Instagram post.

Load Important Stuff First:

Try to maintain maximum character count in your post. It is considered a sign of formality. As the captions cut off in users news feed about it exceeds two to three lines, make sure that you start the caption with the important stuff. It should be enough to make viewers interested to click your post and view it. It is better to put hashtags and emoticons at the end of the caption.

Do not Include more than Four Hashtags:

The hashtags help to tie conversations of different users in one stream. If only your account is public, it is beneficial to use hashtags. This is an excellent way to add fun or humor to the posts. But make sure that you do not add more than three or four hashtags. Also, try to put captions along with hashtags and not only hashtags.

Use Relevant Emojis:

A good caption also counts whether you use relevant emojis or not. There is no need of putting unnecessary emojis. Though it adds personality to captions, make it should sync in with the post. Depending on your post, you have to decide whether you wish to put them in the beginning, in the middle or at the end of your posts.

Try Promoting other Social Media Channels:

Use the good caption to promote your other social media accounts. This shall help users know on which other social media platforms they can look for you. However, this shall help in getting followers for your social media platforms.

If in Doubt, Put Brief Content:

You have to change your captions depending on the target audience as it can be a few words or a sentence. But if you do not intend to promote any brand, keeping the caption brief would be the smart choice. Try using short punch lines as these are better to attract Instagram users and therefore, bag in more likes, comments, and shares.

How Instagram Captions Matters to Brand Marketers?

The above-said tricks can also help marketers post-marketing content or image with the right caption. Before they post the caption, they should ensure what the caption should convey to their target audience. However, when it is meant to convey an important brand message, it is better to keep it simple yet catchy. When it comes to giving captions for business brands, one should be careful about the rising competition in the market. So, this is one means of effective marketing that shall grab the attention of the target group better. This is not all, as you have to think of ways in which you can retain the attention of the target group towards your Instagram posts.

The Concluding Part: As you start to put captions by following the above-said tips, check whether they are working or not. By using the tips, you can also notice an increase in your follower’s list. Even your posts will start to get more likes and shares. The caption should be chosen carefully irrespective of whether it is a picture post of visual content. So, try to make your captions as innovative and unique as possible.

This is Rohan, I'm a Digital marketing Expert, Full time Content Writer and founder of BoxerTechnology.com I can help people across the world through my articles. I am sharing the latest stories from companies like Apple, Samsung, Google, and Amazon.