Social Media War: Facebook vs. Google Plus

We are quite familiar with different Social Media Network sites. Facebook and Google Plus are very common among them. The competition among these social media sites has been increasing day by day. With Google Plus, Google is basically trying to compete with Facebook and other social media sites (Twitter, LinkedIn). This competition has created a kind of war among different social network sites. Initially Google Plus had “invite only” feature but now it is publically available for all. Nowadays, every social networking site is trying to surpass the other networking site by developing some new and extraordinary features.

Facebook vs. Google Plus

Significance of both the sites:

Well both the social sites have their own significance, so it is too early to say that which one is better. So, we will have to wait for some time to know, who will be the real winner (Facebook or Google Plus). Let’s discuss some of the stats of Facebook and Google Plus.

Comparison on the basis of Stats:

Facebook has over 900 million users to its network, where as Google has over 170 million users on Google Plus. So Facebook is way ahead from Google Plus as far as numbers of users are concerned. Facebook is considered as the most successful website in the social media. But Google Plus has also gained so much popularity in the short span of time. At present, only Google can challenge Facebook in the social media war because both are the biggest internet companies around the globe.

Past Inventions made by Google:

Earlier, Google has also launched different social network sites in the lights of Orkut and Google Buzz. But both these sites failed badly. So, Google Plus is the latest invention by Google to compete with other social media sites. Initially, people used MySpace and considered it as the biggest social media website. But with time many people switched to Orkut. And after the boom of Facebook, almost everyone has switched to Facebook, leaving Orkut, myspace and others much behind. No doubt, Facebook has some extraordinary features and applications, which were not present in the Orkut and other competitors.

Inclusion of Search Plus:

With the inclusion of things like Search Plus your World and +1 for third party sites, Google has increased the role of Google plus in the search world, although some people have reservation as they call it forced inclusion but somehow its helping a lot in providing more accurate and more personalize results to the users.

Conclusion:

I will conclude this topic in this way that, Facebook is a fully functional social network site. On the other hand Google Plus is still in its early days. But still, Google Plus is trying hard to compete with Facebook by developing new features and applications. So, in coming days we can expect tough competition among these social website. But at the moment, it seems that Facebook is doing a bit better than Google Plus because of its largest user base and expertise in the social media world.

Social Networks and Job Prospects

When most people think of social networks they automatically picture a teenager sitting at their computer talking to friends that they see every day, rather than actually ‘talking’ to them. However, social networking is much more than that. With a social network a person is building a relationship with people that can prove to beneficial to them later down the road. However, many people do not think that social networks can prove too beneficial when seeking a job. Yet, once they realize the amount of work that these social networks can do for a person, they will find that this could be one of the best ways in order to find a job.

Social Networks

With that being said, social networks can also be the way in which the person ends up losing a job. Social sites that are allowing people to post information about themselves or pictures of themselves and their friends can backfire on the person. Future employers do look at these sites in order to find out just who they have in their social circle and the way in which they hold themselves in the world. For example, people have lost their opportunity at a job when they have a picture of themselves behaving in a way that shows their wild side, so to say. Therefore, this is something that should also be taken into consideration.

So how can someone get a job through their social network? It is relatively easy. It used to be that the person would post their resume and send this to employers that could be interested. However, with the advantage of social networks is that they can list all of their qualifications and what they are looking for and wait for someone to find them. Many times a person comes across a job opportunity through a close contact that knows someone else. Because of the network, the person is able to reach hundreds of people rather than just those people that are in their close circle.

When wanting to find a job and using social networks, the person should always remember to never burn one contact to get to another. As they never know when this previous contact will come in handy down the road. And since this is a work relationship, all information that is shared should be professional and allow the person to see the potential in hiring you as an employee. There have been several people that have gotten jobs through using social networking and this is only going to increase as the years go by.

Marketing Products through Social Networking

The use of social networks is highly popular among those that are trying to market products to the consumer market. They find that this is one of the ways in which they can reach a large audience without spending tons of money in order to do this. And because of this, those that are in the business of selling products will want to use social networking to their advantage. It has proven successful in the past and will only grow in the future as people are looking to social networking in order to keep their businesses alive and growing.

Social networking

When a person decides to use social networking in order to showcase their products, they should realize that this is not mean to allow the person to buy the product right there. This is basically a free way to advertise the product and steer the person towards their offices or their website to order this product. Thus, they will want to include information that is going to be enticing to viewers that are looking for these types of products. For example, they can post short descriptions of the products, when they are having sales on their products, and the benefits that these products will be in their lives.

In addition, on their social network site, the person will want to include things about their own business in order to market a product. The more informed a person is about a particular business, the more likely they are to use this business to get that particular product. Information that can be shared is the mission statements and the quality that they put into their products in order to give viewers a good idea of who they are and what they stand for.

Social networking should really be referred to as a marketing strategy that the business should use. And in most cases, businesses are using this as one of their main strategies to attract customers. They will find that the effort that they put forth can be something that pays off big in the long run, thanks to the popularity of social networks and the influence that these have on customer buying decisions. If your product is one that catches their eye, then they will pass this along to their network, earning more publicity for that product.

The person should remember that when selling products through this route that they will want to be as descriptive as possible, without being too wordy. They will find that this is the best route to take when wanting to ensure that they keep their customers attention.

6 Tools That Will Help You Measure Your Social Media Influence

Social media sites and Social media Updates have taken the entire world by storm. Many Internet leaders, marketers and business owners are left with a host of questions about how to make sense out of the exciting world of social media and how it is influenced on various levels. Here are six tools that will help you measure your social media influence.

1. Klout: 
This is one of the more common tools that are available. Its mission is to find out who has the most influence on the web, what topics concern them and how much influence they really do have. Klout follows activity on 10 different social media sites. It provides social media sites with details on a number of influential areas. It lists overall influence, the influence level of an audience, the likelihood of action and the true reach of a page. The best thing about Klout is that it digs into what kinds of influencers people are and what their movements on social media look like.

2. Twylah: 
Twylah may not be the best known tool on the web, but it is one of the favorites and is highly effective. It enables content to be added to tweets and creates an entire experience that is centered around this social media. Twylah is interesting because it offers topical buckets that are perfect for containing the most influential tweets in easy to access areas. These buckets can be clicked to see more information on the topic. The analytics behind Twylah are based on the engagement that is received and the importance among followers.

3. Twenty Feet:  
The good thing about his tool is that it provides a graphic view of influence on the different social media sites. It offers an economical way to track Twitter and Facebook accounts. This tool monitors an account and keeps up with performance by measuring conversations, influence and reputation. Twenty Feet is devoted to helping people track their own influence, and this is one of the only negative aspects about the tool. It is useful though, and one of the great features is that Twenty Feet will send an e-mail if there is a change in normal activity.

4. Peer Index:  

Social Media
This tool may not be as catchy as the other ones, but it does help you understand the topics that you and others are most influential about. The good thing about the Peer Index is that their analytics are often highly accurate and help to show different spheres of influence on social media sites. The cool thing about Peer Index is that it provides a list of others who are influential on the same topic. This tool may not be the most insightful, but it does offer solid analytics and helps show who is influential on certain topics.

5. SproutSocial:  
This tool is not designed to track social influence; it is a monitoring tool that is designed to watch social media sites. Business owners will appreciate the fact that SproutSocial makes it easy to open several accounts. There is a centralized control unit that makes it a breeze to navigate between the various accounts. A weekly score card makes it easy to track new followers, engagement levels and mentions. SproutSocial is not so much a tool for tracking influence. It is a great choice to manage the full array of social media.

6. CrowdBooster:
This tool allows users to analyze their tweets. This makes it easy to see which were successful and which ended as failures. It also makes it easy for you to see who has the biggest influence on you by looking at their tweet activities. CrowdBooster offers a chance to generate reports that are based on Excel and PDF formats. This is a promising tool that provides plenty of different analytics and ensures that social media enthusiasts will be able to see where their influence lies and how to improve it. They can do this by finding the best time to tweet among other things.

 

How Linkedin Help To Get More Traffic

To tell about the social networking sites some famous names will come, LinkedIn is one of them. It is a social network where millions of professionals have been gathered. Professionals have made this network different from other social networks even from Facebook. Here professionals can make friendships and share their ideas and views. It is an excellent platform for both of the employers and employees. LinkedIn can help you to generate a lot of traffic to you sites. Some points are as follows.

linkedin

Q and A section plays a vital role

To establish someone’s credibility question and answer sections plays a very great role. When a person asks a question, he/she asks to know something. Most of them expect answers, if anyone answers a question, the person who asked that question read that answer and follow the links provided there. Thus the Q and A section directly lead the visitors to your site. LinkedIn has an excellent portion of Q and A.

  • Just see the “More” menu on the LinkedIn page.
  • There you will get the “Answers”, click on it.
  • A list of questions will arrive in front of you.
  • Click on the questions that you know, click on “Answer”
  • Answer the question and give relevant links

When that person will click on the link you will get visitors to your site. If your answer and site can satisfy him/her, then you may get a regular visitor to your site just from one answer.

Become the member of groups

There are many groups which have thousands of members. By becoming a member of a certain group which matches with your profession and interest, you can share your opinions and ideas with other members of the group. Certainly this will help you to generate traffic to your site. Always try to use attractive messages which will make other members curious to read the message and follow the provided instructions. You can also create groups, create a group which will be relevant to your blog and invite other friends to join it.

Use LinkedIn Plug-ins on your site

There are many plug-ins which will help you to share your new post with the LinkedIn friends and groups. You can inform the members manually, but by using a plug-in you can save a lot of time. You will just need a few clicks; the post will be submitted and displayed on the LinkedIn.

Invite as many persons as you can

Invite as many people as you can. You can use the current address book of your email service provider via LinkedIn. It will search the email addresses and will help you to be connected. You an also enhance your friends list by inviting your Facebook friends. Just collect the email addresses from their Facebook info pages and invite them through the “add connections” option of the LinkedIn.

There are also many other ways on LinkedIn like connecting LinkedIn with Twitter or enhancing your profile with LinkedIn Apps to generate more visitors to your blog. Complete your profile and keep it updated.