Reliance Jio has certainly brought a revolution to Indian smartphone users with its free 4G service for more than six months a while ago. The other telcos are forced to give more offers and offer their services at a very low cost due to the Jio effect. Recently, a lot of Telco’s including Airtel, Vodafone and Idea came up with a lot of offers at reasonable prices for their consumers.

The country’s third largest telco Idea Cellular on Thursday said it has completed its 4G rollout by adding the important Mumbai circle.With the market being filled with aggressive offerings since the launch of Reliance Jio last year, Idea Cellular said it will be giving 10GB of 4G data free to its existing and new customers for the first three months, which is of incredible value for its customers.

Idea with 10 GB free data offer in the 4G launch at Mumbai.
Idea 10 GB free data offer

The company will be competing against the likes of Bharti Airtel, Vodafone and Jio, which offer 4G in one of the biggest markets for Telco’s in the country.The services are in the 2100MHz spectrum band and it serves 4.4 million subscribers as of now in the Mumbai circle, commanding a 10.2 percent revenue market share, Idea said in a statement.

Idea extending 4G network:

“The company is upgrading most of its 2G network to high speed 4G LTE services and allow Mumbai residing individuals to experience world-class mobile broadband services,” the company’s head of the Mumbai circle, Pamesh Gupta, said at the ceremony.

With this, the Aditya Birla group company, which is set to be merged with British telecom giant and larger rival Vodafone’s India operations, has rolled out 4G services in all the 20 circles where it has acquired 4G spectrum.The company invested INR 7,800 crores in 2016-17 and has committed to invest another INR 6,000 crores in the ongoing FY18.

In other news, Idea Cellular has also launched 4G services in Asansol town in West Bengal. They plan to expand in the North-East. Plans are afoot to extend the services to other towns in the state including Darjeeling, Kalimpong, and Bankura.

Post the Asansol launch, Idea has expanded its 4G network in the state to 100 towns that include Durgapur, Siliguri, Kharagpur, Berhampur and Medinipur.

The telco had begun rolling out its high speed Internet service (4G) from March 6 onwards with launches in towns such as Bardhaman, Krishnanagar and Arambagh. All these places fall under the ‘Rest of Bengal’ telecom circle. In telecom parlance, Kolkata and the rest of Bengal are considered two separate service zones.

Speaking about the launch of 4G Services in Asansol, Anish Roy, COO – Corporate, Idea Cellular, said the telco has been consistently investing on network expansion to become a Pan-India wireless broadband operator.

“Idea has grown to become the third largest operator in West Bengal in the shortest span of time, on the back of rapid network expansion and growth in market share,” Roy was quoted as per a release issued by Idea.