Most of us have likely heard of SEO, search engine optimization, but how many of us truly know how to implement it? The truth is, there are some simple tactics to follow that will make your website rank higher and bring in lots more traffic naturally just by learning how to improve your site’s SEO.
To help you get the most out of your business website, we’ll go over some basic SEO tactics that anyone can implement to make their site rank higher according to Google, be seen by more people, and ultimately gain more traffic and more potential customers.
Now, remember, it’s up to you to do the actual leg work of implementing these tactics, and you may have to do a little studying of your own, though we promise not too much, once you follow these steps, you should see drastic improvements in your website’s performance.
Have Key Pages Optimized
There are three key pages that every website should have and they should be optimized for SEO to the best of your ability before you consider expanding an inch past there to any other endeavors. Those pages are your homepage, which tells what your business is about, who you are, and what you do, your about us page which further explains in-depth what your business is about, and your contact us page which should have the most up-to-date contact information available for potential visitors.
Optimizing all of these pages starts with keywords and identifying the most relevant and useful ones for your business. The next step is to make sure that your brand and logo are visible on every page. Next, you want links to every web asset your company has somewhere on the page, preferably at the bottom in the footer. These web assets can be things like social media accounts, Google My Business listings, map directions, or other useful tidbits. All of this helps establish your business and tie it to its intended purpose, both for the customer and for Google’s algorithm.
Branch Out and Learn How to Link
Once you’ve started adding pages, whether it’s a services page, an FAQ page, or a blog, it’s time to start learning how to link to yourself and others. Learning how to use links is crucial to building authority for your site. Authority tells Google that your site is important to users and in turn, lets Google rank it higher.
Linking to other content on your website is a good first step. For instance, if you’ve written a blog about a particular type of product, linking within that blog to the product page on your site is helpful. From there you can branch out and try to find links to other authoritative sites in the same space.
Work on More Technical Aspects
Once you’ve started really building your website and have established some backlinks, it’s likely time you started diving into the more technical aspects of SEO including optimizing the page for mobile users, making sure all your titles tags, meta descriptions, and headers are optimized and that you make use of tools like rich snippets.
You can take a look at some of the available SEO resources and really put your nose to the grindstone once you have that first set of basics out of the way.
We hope this guide has helped you to at least dip your toe into the wide world that is search engine optimization. As you master more and more aspects of it, your website will continue to improve.