7 Useful SEO Marketing Tips for commercial websites

Marketing is the main theme of a corporation and production in companies. Marketing such a good product using commercial websites by following good tips to market it throughout SEO drives a huge consumer in nature. So, we listed out top 7 useful seo marketing tips for commercial websites below.

seo marketing

Social Media Marketing

Marketing your product through social media could be a potential way of driving a huge consumers to your product/site. There are hundreds of social media networks and social bookmarking sites to get used for the promotion of your product. This is the most advisable marketing technique to be used for getting millions of real humans as potential consumers.

Article Directories Submission

Press releasing about your product and submitting it over to the thousands of high quality and high page ranked article directories would be helpful to market your seo because of placing your byline link inside the article.

Keywords Optimization

Just marketing your product using your site isn’t just enough to good seo marketing, it is also required to consider for top #1 higher rankings in Search Engine Results Page (SERP), for example, you’re selling a computer mouse but there are lots of competition but you want to rank #1 for getting more sales, here you have to optimize your keywords where others don’t. Add a keyword such as “Buy low-cost computer mouse online” etc. Using your creativeness helps to make some huge sales than ordinary.

Business Listing

Business listing is a simple and professional step of marketing, by doing this, you would get more priority on search engine results page. This listing also will make your site and product trustworthy and helps to get some good amount of consumers regularly due to the fact of their believes on the product and support.

Giveaways

Giveaway some sample of your products to high authorized blogs and ask them to review about the product, Here you get a good exposure on search engines and potential consumers from the audience of high authorized blogs. It is good and trending tips for commercial websites marketing.

Branding

Brand your products for the better search engine optimization marketing of your commercial websites. The step here you take is the most valuable and self-proclaiming your product for the good and decent way of marketing technique. Search engines are always ever-friendly to branded products rather than ordinary piece of products.

Policy Setup

Never give up your quality and deserving rate of the product. Setup some set of quality to comply with beneficiary for both of marketer and end-users. Index this page and getting a sitelinks on Google and other SERP is the good way of marketing for the corporate websites. Most of the search engines also expects this action from high quality branded commercial sites for giving them a good preference before the optimization of search engine marketing in results page.

The above mentioned useful top 7 tips are for good kind of SEO marketing tips for commercial websites. Kindly share it throughout social media networks for letting your friends know about this article.

Convergence of e-Commerce & Publishing Update the Rules of the SEO Game

Let’s face it: across the advertising and marketing board, advertising space simply isn’t worth what it used to be in this day and age. Not only are advertisements more expensive to shop for in the world of ‘old media’, such as television and the printed press, but, it seems that, by all accounts, they are much less effective in guaranteeing that the ‘advertisee’ will be getting their money’s worth. In other words, ads are now tougher to sell than ever – and if you thought the situation is any different when it comes to digital ad space, then the latest developments in the industry will prove you wrong.

Rules of the SEO Game

When it comes to advertising on online platforms, it seems that Google’s latest updates, Panda included, are all pointing to one and the same reality. On the one hand, publishing platforms are being faced with the need to promote e-commerce offers. On the other, e-commerce platforms are now being faced with the consequences of the latest Google algorithm updates regarding the quality of the content on their pages. Many pages on commercial websites are insubstantial when it comes to content, which, on first glance, makes the marriage of publishers and e-commerce shops one that was made in heaven.

One of the most self-evident consequences of this merger between two types of website, which had been previously seen as incompatible, is that the world of internet content seems to be headed toward more compactness. With the lines between selling products and publishing content becoming increasingly blurry, it only makes sense that it would also come to affect the SEO industry and the considerations according to which its principles are implemented. Here are three aspects to bear in mind, both for publishers that create content for commercial websites, as well as for e-commerce platforms choosing topromote themselves via publishing websites.

  • Publishers need to figure out a smart way to integrate commercial content on their subdomains or into their subdirectories. This is because such a measure can instantly translate into a large volume of pages weak in content. And this, in turn, will obviously mean weakening the overall quality of the publishing website. As a matter of fact, this would be a surefire way to render a previously solid site, with quality content, as an upcoming  candidate on Google’s SERP demotion page.
  • Affiliate Management is also something that needs to be properly handled. While their presence will most likely not help the publishing platform from a SEO perspective, there certainly exist good and bad ways of inserting affiliate links within written content, be that content an article, a guide, a ‘how-to’ list, or anything else of the sort.

Whether a publishing site starts directly promoting an e-commerce platform, or it implements a similar campaign via affiliation, it’s important that this does not translate as a negative in the eyes of the search engines’ algorithms. In other words, it is very important that the brands promoted are trustworthy, so that users don’t perceive the promotional activities as detrimental to the overall quality of the content on the website. Once that’s taken care of, chances are the search engines will follow in tow.

5 Top Tips to Lower your Blog’s Bounce Rate

The best way to tell whether your website is doing well is through various web analyses. If you have some kind of analytical programs, than do it now or else you can easily get one free from Google analytics by setting an account.

bounce rate

Confused? Do not worry let’s make it simple for you by focusing in on the most important thing that helps decide your website effectiveness on the web.

Those who are in the online businesses have already heard about the bounce rate, but for those who are not aware of what it is then let us have a look. A bounce rate is term used for the website analysis traffic.

To put it in simple words bounce rate is the ration, the percentage of viewers who came to your website and left your website/page on the first go without doing any activity. Here activity means, clicking web pages or visiting any section on your website. So, the high bounce rate means the content or the webpage was not relevant or seems to be interesting to the visitors who visited your website.

Reasons for Bounce Rate

Viewers that are visiting your website main page are believed to be bounced if visitors:

  • Types in the new URL
  • Click on the different link that takes them to other website
  • Closes the website and shifts to other tab
  • Leaves the website by clicking pressing tab button
  • Session expires- the webpage is ideal for more than 25 minutes

If your website is your worrying cause, then immediately look ways to lower the bounce rate, but how? The answer is quite simple; give your audience what they are looking for.

Top 5 tips to lower down the Blog’s bounce rate

So, coming to the main point! Below mentioned are the top 5 tips to lower down your blog’s bounce rate.

Capturing Your Audience through Best Design

No matter how rich are your blog’s content pictures, images or any attractive designs speak more than words. Use good pictures and designs that capture the attention.

Add Relevant Content

It is important not to overlook this problem. For e.g. if you want to fix your apple computer you type in with the word apple and you are reaching the website where you find it describes about the fruit apple. Obviously you are hitting the back button. The message is very clear and loud. Make your website relevance with good quality content.

Remove Pop-ups

Pop-up irritates people and can turn off people at times if you have enabled every time when someone visits your webpage. Consider the pros and cons and rectify the mistake.

Update Daily & Each Page Must Have The Purpose

Keep your blog updated by writing regularly with each page having some purpose. If you want to make your blog an exceptional it is important to think and write from your visitor’s point of view and see what would make them find it interesting.

Remove Extra Ads

It’s true that bloggers love to earn money through blogging. But adding extra ads will surely bounce back your visitors and sometimes let them go forever. So remove all the extra ads mainly above the fold and see your blog growing.

Hope above tips helps you in adding some great traffic to your blog with improved bounce rate.

Tracking Your Blog Comments with Tools – 7 Best Ones

There is no blogger who does not enjoy commenting on other blogs on the niche of their choice. However, to ensure that you are recognized in the market, your comments have to be branded. And this becomes a herculean task if you do not have effective measures to keep track of every comment and following up with responses. And the failure to respond to comments is sure to leave you with less or no followers at all. Even with the best Plugins available, replying to every single comment is sure to be time-consuming. Here come tools for tracking comments to your blog to your assistance. The following is an overview on tracking your blog comments with effective tools. And we suggest seven reportedly best tools for your consideration.

Comments – Comment system

A tool ideal for anyone who wishes to keep a track of the comments on one’s blog, this allows you to share the same in the website of one’s choice. You are notified if someone responds to the comment.

Commentful

If you are someone on the lookout for a real time monitoring of your blog status, this tool is just the right one for you. It watches your website every ten minutes and allows you to follow it up notifying you when someone comments on your blog post. The greatest advantage of this tracking tool is that it is compatible with every type of blogs like WordPress, mobile blogs and much more. Furthermore, it allows you to keep tracks of up to 200 blogs simultaneously. If you are someone using any web browser other than Firefox, you are required to go to the “watch list” to be able to know the status of your blog. However, make sure that you install the Firefox add-on from your own account. A failure to do so may deprive you of the functionality of the tool itself. The tool remains silent in the background until it notices someone trying to comment on your blog. When it happens, it starts alerting you with a blinking note.

Disqus

Blog Comments

This is a tracking tool designed to assist you to build a great community comprising those who follow your blog post. The tool is easy to install and offers exciting features allowing it to be the ideal companion of any blogger. This is reported to be one among the best due to the fact that most of the famous websites use this service. You can even take advantage of another of the kind, Debate which too offers facilities to effectively monitor your blog.

Comment Save

This tool keeps track of whatever you are writing and shows it with a link to your post. It allows you to see all the comments and remove those you feel are inappropriate with regard to your blog.

Twitter

A micro blogging platform which allows you to follow up with the comments on your blog with a “comment feed”, this has now become the favorite of everyone who wants an online presence in the market. The website offers an excellent tutorial for those who are beginners in the matter.

Yacktrack

An ideal source to enrich yourself in the niche of your choice, this too allows you to keep track of the comments posted on your blog. Furthermore, it even allows you to read other blogs which discusses your niche. This tool even allows you to initiate a discussion with those who have something to say about your blog.

Google Analytics

A free service offered by Google, this allows you to keep a track of all the visitors to your website. It is capable of monitoring visitors from almost everywhere, from all the search engines, ads and even those who come to your website through different methods of email marketing. This tool won’t specifically track the comments, but the return traffic analysis would help a lot.

These are just a few of the dearth of tracking tools available out for you in the market. It is advised that you should do a thorough research online before resorting to any particular tool. If you are someone who is the owner of a self-hosted WordPress website, the best option is to subscribe to its newsletters. Reading other people’s blogs and following them up too is sure to offer you insight into the best tools for tracking your blog comments.

About the Author:

Chetan Bhawani is a tech blogger, a web hosting analyzer who reviews the various web hosting services, one of them being the hostgator review and gives all the tips to clients who need a hosting in USA.

10 Things to remember in SEO

•    For business SEO, one should use keywords that are user-friendly. This will make it easier for the user to search for the website. Keywords that are popular among the public will help you to allow others to see your site as well. The greater the number of users that search and visit your website, the better the ranking for the website.

SEO

•    SEO is not all about using the website for a business purpose only, wherein the visitors are treated as business clients. SEO leaders should lure the visitors to stay on the page and learn from there. At the end of the day, a SEO performer would want to see his website at the top on Google results.

•    The primary keywords may be improved by the use of landing pages where they can improve the present condition of the webpage once they get enough of the traffic. Landing pages are used to convert visitors into sales leads. This is possible by increasing the time of stay of the user on a webpage.

•    The title of the webpage must match the description of the webpage. Most of the time, if not all of the time, the users allot only a limited time to reading something on the web. It’s best to use the most popular words so that even in that short amount of time they’ll understand the details of your website and want to visit it.

•    The keywords of the website should all be related to the field that is covered by the website. It must be able to cover all the forms of statements that one could search on the Google. The maximum of the portion of the website must be covered by these keywords to optimize it.

•    With the help of the Google adwords tool, you can come to know and learn about concepts such as ‘global searching rank ‘ and ‘local searching’. Knowledge of this will help the ranking of the website and it’s visibility on Google results.

•    By use of low competitive keywords, a webpage will be able to reach the top position comparatively easier than one that uses highly competitive keywords.

•    You should increase the number of comments, on websites that are similar to your website, that share the link to your website and how useful it is. It is important to not make it appear as spam.

•    The SEO will always be the key. People find websites by searching for the keywords that are provided by the SEO that can be found in the title or description. The web designer doesn’t play a role in trafficking for the website, but it can help attract people long enough to stay on the page and take a look around.

•    Website linking should be done between the pages that are recognized by Google and thus give some value. Some of the pages do not endorse the website so it does not add any value, so sharing links with these webpages are useless.

Let us explore the meaning of SEM

SEM is an acronym to search engine marketing.  It is crucial term for all online business holders.  Search engine marketing helps you to improve and maintain a good website ranking.  This website makes you to earn sustain traffic and suitable use of the keywords that can reach up to the ultimate sales.

SEM

Most of the time people use the term SEO and SEM interchangeably. These terms are considered as the jargons in marketing world.  However, both work for increasing traffic in marketing world. Yet you can find a few subtle differences between the two.  When it comes to SEO, it encapsulates several things like article or content writing, keywords, creating back links and in the meantime connecting with several other websites, looking for forum and blogs and exposure to the social media like Facebook, twitter, and regular updates to the blog.

SEM is kind of holistic umbrella, which covers SEO as well as the paid advertisement.  It also includes other techniques that can drive greater number of traffic to your website.  Search engine marketing is a kind of commercial approach to the money-generating scheme through internet.  You can earn through PPC(pay per click) advertisement, CPM (cost-per-thousand) advertising, normal contextual site-specific advertising  using text,  advertisement through banner and visual aids.  The establish website also boost up the browsers, if the product is of similar kind.

SEM accelerates the marketing sales online.  Pay per click is an exclusive commercial approach whereby marketers put up their advertisement at the relevant website.  You must be thinking about the logical reasons and working process.  Aren’t you.  Hold on a minute, you will be acquainted with everything. Pay per click uses billboards techniques.  Here you can post your ads like a banner and when the visitor click the same, you have to pay to the website owner.  Yet if the post is click lazily then you don’t have to pay anything for the same.

For getting an SEM, let us discuss the few tips

  1. The first tip says that the search engine should easily trace out your website easily.  This is a reason that you should compose your website with title tags, mega tags, keywords, and user-friendly URLs.  A simple short and precise webpage attracts huge traffic on your website.
  2. Keywords are the important factor in the search engine optimization.  A correct SEO technique helps you get better SEM techniques. The appropriate target keywords enhance your search engine marketing techniques.
  3. You can also upload images to your website. By uploading pictures on your website, you can get plenty of traffic since Google images supports and supplements a good number of visitors to your website.
  4. The content needs to be easy and influential so that the website can get enough number of traffic.
  5. One of the best way to engage ample number of customers is through social networking sites. You can start engaging your customers through facebook, twitter, linkedin and many others.  A joint effort of SEO techniques and social media can swipe in a great deal of sales and revenue.

10 Easy SEO Techniques for Bloggers

Blogging is not all about pursuing your passion for writing because, in the long run, you will want to receive income from it too. Sure, you love to describe in detail your previous trip to the Caribbean. But as you keep on pushing the pen, you will realize that you want to make money out from your hobby.

The question is…

Can you actually earn from being a blogger?

Hmm, to tell you honestly, making a living out of writing is not that easy.

Click Here For More SEO Techniques and SEO Updates

Does it sound blunt? Well, there is no use in sugar coating the truth, right? Like other moneymaking ideas, you have to put in considerable effort and go through a few failures before raking in cash. And, when it comes to your blog site, you need to do more than post advertisements and promote affiliate products. You must also optimize it.

SEO

Now, if you have little idea about this, here are ten easy SEO techniques to help you with blogging

1. Come up with unique titles

  • This is essential because most readers tend to check out articles with distinctive headers rather than common ones.
  • Of course, you should not forget to keep them simple and brief too, so your audience will find it easy to get the gist of your topic just by looking at the titles.
  • Finally, put relevant keywords for effective search engine indexing and good ranking.

 

2. Place keywords in the meta and description tags

  • You have to create around 150-character descriptions with at least one primary keyword each to give the readers a quick insight about the blogs’ themes or subject.

 

3. Use pings

  • You can take advantage of a user-friendly tool that allows you to submit and update your articles to several search engines.
  • You can also obtain alerts on specialized Web services, especially if these are important or connected to your site.

 

4. Apply “Blog Archive”

  • You can use it to insert your blog pages with internal links for indexing.
  • To do this, open your Blogger account and choose “Design”. Then, go to “Add a Gadget”, which is at the sidebar. Afterwards, select “Blog Archive” and click “Save”.

5. Create separate posts

  • By doing this, you can appeal to readers with varied interests.
  • You can also make it easy for search engines to determine each page’s relevancy.

6. Manage comments

  • The remarks or feedbacks that you get from visitors are important because many users are attracted to topics that other individuals find interesting.
  • Therefore, always write fascinating articles and include questions to encourage your readers to comment.
  • As a note, you will not always acquire positive or relevant feedbacks. While you can leave arguments or criticisms at that, do not forget to remove meaningless and irrelevant comments (especially those that contain useless links).

7. Change the position of the blog and post title

  • The typical title of your content is this one: Blog Title/ Post Title.
  • You have to switch them and put the latter first for easy and effective indexing from search engines.
  • In return, your article’s title appears on result pages rather than your blog name.

8. Share your sitemap

  • Submit it to Google Webmaster Tools for crawling.
  • This way, you can increase your blog pages’ visibility and ranking.

9. Place images and put alt tags

  • The right pictures give your topics more character, making them more interesting.
  • Create image alt tags with short descriptions and relevant keywords.

 

10. Make anchor texts

  • You need these to link back to the other content on your site.
  • Again, use primary keywords or phrases.

As a final tip, do not forget to develop an ATTRACTIVE DESIGN for your blog site. This way, it will not look boring and dull. In return, you can attract more readers.

So, there you have it. Follow these strategies and you can generate more traffic. When you do, you can increase your credibility as a blogger. As a result, your readers will not hesitate to check out your offers.

Or, if you want to earn money by writing blogs for other people, you can ensure that your clients will ask for more articles from you because you are adept at blogging.

Best SEO practice for WordPress to boost traffic

WordPress is the best platform for any blogger to work on. Many surveys have concluded that WordPress has been on the top position & used by almost every 2nd blogger in the world. This may be due to the reason that WordPress is piled with crazy plugins for making a blog professional yet user friendly. What bloggers like is Traffic and what traffic like is Content with design. If you have great content, and (or) design, even then your blog might not get traffic. The main way to increase traffic for your blog is what professionals say SEO, or Search Engine Optimisation. I will give you some tips below to make your blog Search Engine friendly.

  1. USE OF KEYWORD

KEYWORD

Many bloggers either do not use keywords or overuse them. Use keywords only where it is relevant & necessary. You can make use of keywords in the title of your article, this is a big thing & Search engines prefer such blogs. Use Meta tags to add keywords for your blog. I would like to tell you that Google has announced that they do not crawl using keywords anymore, the technology is advance now and Google is on top of that list. But you should put keywords for other search engines. Make your meta contents unique & keep in mind that the words (snippets) are not repetitive. What you can do is sprinkle the keywords throughout your article.

  1. LINK BUILDING

Link Building

These days, link building is in fashion ;). You should recycle your old articles & link the in between new articles. This will not only help in SEO, but also force users to read more articles on your blog. I won’t explain it in details, just the ways in which you can build backlinks for your blog.

  • Guest Post- Do guest post on niche related blogs only. Guest post sends traffic and that’s what every site starves for.
  • Content- Write awesome articles & get in touch with other bloggers. They may post your blog links if they find your articles easy to understand & informative.
  • Comment- Just comment on every blog, as my blogger friend says.
  1. PLUGINS

Plugins are the soul of WordPress. Worpress is nothing without such great & crazy plugins for each & everything. Here is a list of best WordPress plugins for your blog.

These two are fulfilled with every feature. You can use any one of them which you find easy to use. Just fill them as they say, and leave the rest on them.

  1. Some more tips

Here are some more tips that you can do to make your WordPress blog more SEO – Friendly.

  • HEADING TAG- Change the H2 tag to H1.
  • NO-FOLLOW everything- whether it’s RSS FEED or Tags.
  • PERMALINK- Optimize them; make them short & sweet.
  • USE GOOGLE SITEMAP
  • IMAGES- Add ALT titles, ALT tags & keep the text-image ratio.

These were some of the tips that I found helpful for me & many of my fellow mates. If you’ve got some more effective tips & tricks or have some queries, do drop them in the comment box below.

Make yourself a professional SEM or SEO

To be a featured SEM/SEO we must understand the working of the search engines. How they searches the web site, what kind of algorithms they are using for ranking the pages so that our web site can get higher ranking. Marketing requires that you can get more publicity and internet is the best way to get publicity. The web sites fights to get higher rank. This is the task of a SEO (Search Engine Optimizer) that how their web site can get higher rank.

Search engines use some algorithm for providing the rank to the web page. Different search engine uses different type of algorithms. But the basic concept on what search engines works is matching of content of your web site with the query provided by the end users. The searching on the internet works as a democratic system. The search engine provides some points to each web site and using these points they gives rank to each web site on a searching. Following are one of the parameter that a search engines use for providing a rank to web sites.

Significance– If a web site “X” is having a link of web site “Y” then it means the web site “X” is voting for web site “Y”. So whenever search engine get that a web site is giving a vote to another web site than it gives some points to the web site that is getting votes from another web site.

This is the responsibility of a SEO/SEM how he gets the votes from other web sites. For this purpose SEO/SEM markets their web sites, shares the links of their web site with other web site, gives advertisements on other web sites.

Consequences- the search engine scans the content of the web sites and matches the content with the searched query provided by the user for searching. If the content of your web site matches with the keywords used in the query then it provides some points to your web site. To get the relevancy in your web site try to think about the different query structure. How the user can write a single query for searching. There are a large number of tools existing from Overture, Google, and third party software developers that build the keyword research procedure more effortless.

Now days each and every online business company wants to get the first rank on the Google’s page because Google covers 90% of market of all search engines. If your web site gets first rank on the Google’s then it will increase income of your company. That’s why companies give a high pay to a SEO. There are some ways that can improve the strength of a SEO to design a popular website.

  • Add blogs in your web site so that your web site updates regularly. The user comments on the blogs and write some new blogs also that will provide fresh contents to your web site. Just because the search engines loves fresh contents so your web site will get high rank.
  • The developers must use external script files and external css files because due to the embedded codes in web pages the search engine faces the problem and wastes unnecessary time in examining the unnecessary code.
  • This is the duty of a SEO to check and repair broken links on web site in a scheduled manner, and update the web site and remove the old pages from the Web server.
  • It is a duty of SEO to ensure that all the pages of the web site have filled description and custom titles. Each page of web site must be unique and must have a unique title and description because if each page of your site is having same tags then it means you are not helping the search engine to get the relevance or subject of your individual pages.
  • Build a site map that tells end users where the user desired things are situated on your site. SEO will obtain about a 1% click through rate to your web sites’ site map. The site map helps to the Search Engines also.

Summary: To make yourself a professional SEO /SEM you must know about the working of search engine so you can play with search engine and provide more publicity and profit to your company.

Need of Backlinks To Your Site

In the business world, profitability dictates most of the business decisions and the focus is always on maximizing company’s resources at minimum costs possible. Internet offers a great opportunity in this regard by opening up a whole new path of reaching consumers at a relatively low cost. Using the tools provided by technology, such as creation of backlinks, business could leap into larger markets and attract customers from different corners of the world with a single online ad.

backlinks

But generating these leads is not as easy as it seems because it takes a lot of time and skill to implement effective changes to your business site and see what works and what does not. Creating backlinks is one of the most effective ways to ensure attracting online traffic towards our site but let’s first get to know what exactly ‘backlinks’ are.

Backlinks?

These are special connections between two pages or websites which link eackother through some tags or keywords. To define it more simply, take the example of a single website: When you create a website, you design it in a way that every page is linked to the “Home” page. This means there is some sort of ‘internal linking’ between every page on your website with the “Home” page of that site. If you extrapolate this example to the World Wide Web where two pages from different website are connected through some keywords or tags, it would be called backlinking. The name signifies “pointing back” of one page to the other or intended page which creating those backlinks.

According to an approximate account, backlinking is given 80% weightage by the search engines algorithms while ranking any page. This single fact is enough to convince any website owner to create as many backlinks to their site as possible to increase their page ranking.   For more reasons why we need backlinks for our sites, read below.

Reasons Why We Need Backlinks

  • Backlinks are the backbone of SEO
  • It is essential in order to assess the popularity of a page
  • Search engine use backlinks as one of the major considerations in their page ranking algorithms

Some Useful Tips for Backlinking

  • Try to get good quality content for which you want to create backlinks so that the visitor trusts your site in the future
  • These are free of charge so do not try to charge other sites wrongfully
  • Keep building your backlinks at a slow pace otherwise the search engine spiders might detect some manipulation on your part and thus ban your site/page indefinitely
  • Find out which sites have backlinks to your competitor sites and assess whether you could create a your backlinks as well
  • Make sure your backlinks are mentioned properly, without spelling or syntax mistakes and in case you do find some, immediately contact the site owner to correct it
  • Create your company’s profile page on every social networking site such as Facebook, Twitter, MySpace, etc. to increase connectivity
  • Google gives better ranking to pages with backlinks to .edu and .gov pages so try to get as many of these.

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