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Build an Online Jewelry Marketing Plan

The internet is full of unique, high-quality jewelry pieces from small-volume jewelry designers and producers. If you have a love of making necklaces, pendants, rings, chains, bracelets, earrings, or any other kind of jewelry, there is a potential market out there for you. Jewelry is one of the primary ways we set ourselves apart, using it as a sign of our personal style and tastes. Your creations are just the thing to make someone’s day. In order to build an online store, you just need to have plan and get to work.

Online Jewelry Marketing Plan

It Starts with You

First of all, you need a quality product to sell. Spend some time working on your art, developing your own unique style and creative voice expressed through jewelry. Learn about the materials that interest you most, whether precious metals, glass beads, wire, precious or semi-precious stones, or any other material that you can fashion into a wearable piece of art. Design a line of pieces that speak to your own creative vision. Give your line some unifying factor, so that your work becomes recognizable and to make it easier for customers to accessorize by choosing related pieces. If you want to branch out creatively, you can develop multiple lines of jewelry to showcase different facets of your craftsmanship. But it’s not a bad idea to start small.

Use Intermediaries at First

If you are just getting started in sales, there are a number of sites which will help you by letting you set up a small store with minimal experience or time. Ebay is well known, but Etsy specializes in handmade products and is the go-to place now for many customers looking for jewelry or similar pieces. Look for existing stores on various sites and see what you like and don’t like about them. Review terms of service carefully, especially information about any fees and restrictions about what you can list. If you can, talk to someone who has a store on sites you are interested in. This can give you a more in-depth feeling for how the site operates and what pitfalls you may want to watch out for.

Shift to a Personal Site

Once your business is off the ground and thriving, you may want to set up your own website to showcase and sell your jewelry. This will enable you to escape any restrictions placed on you by letting another site host your store. It will also enable you to use your own domain name, which looks more professional and helps people to find your store online. There are services which provide web hosting specifically for stores. Check several of these out to find what you like. Especially look for specific jewelry website templates in such store sites, as those will be designed from the start to help you showcase your work. Visuals are everything when shopping online, and you want to have a site that will let your jewelry shine, without getting in the way. The right host will support you as you continue to grow your jewelry business and reach new heights of success.

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